One of my colleagues has been reading "The Jelly Effect" by Andy Bounds this week and it has some great pearls of wisdom in it. They include:
* Never compare your inside to somebody else's outside. Because you'll always lose" Marie Mosely
* There are only two things customers are interested in. If they know with 100% certainty that they will get the AFTERS they require, they will buy
* The grass isn't greener on the otherside. The grass is greener where you water it.
* Customers don't care what you do; they only care what they're left with AFTER you've done it
* When networking "Be interested (in them) not interesting (about yourself)
* "Do or do not. There is no try". Yoda, The Empire Strikes Back
We're currently busy marketing our latest event. It is the The Resolution Revolution.
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