1. The aim of the marketing brochure is to cause something to happen.
2. Money is never a money issue but a priority issue. We need to help customers give us priority.
3. Success, not perfection is what selling is all about.
4. People buy because they are interested in your value proposition not your unique proposition.
5. You need an incentive on Facebook for customers to like you. For example, to receive 5 top tips a day, join us on Facebook.
6. Facts tell, stories sell. A good selling technique is what is known as the "BO" technique. Where 'B' stands for Benefits and 'O' stands for Options. Give them a choice of 'Yeses' rather than a 'Yes-No' option.
We're currently busy marketing our Training Centre for Northern Ireland

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